About Sundip
A former Chief Marketing Officer, Sundip Mace brings over 20 years of international experience across global hotel groups, airlines, restaurants, bars, and independent luxury operators.
Her work spans London and Sydney, repositioning heritage assets, launching brands, and leading commercial brand strategy inside complex, service-led environments.
Beyond strategy, she has led internal capability building, working with leadership and frontline teams to ensure brand positioning translates into operational clarity and measurable performance.
With a Master’s degree and senior executive experience, her perspective bridges brand theory and operational reality.
Today she advises CEOs and founders on aligning brand positioning, experience and commercial structure so brand operates as a long-term asset.
This is not consultancy from the sidelines.
It is judgment shaped inside operating businesses.
My Story
I started Sun Maison because I kept seeing the same pattern. Premium brands with extraordinary potential, yet misalignment beneath the surface.
Many had strong positioning and investment, yet culture, experience and commercial logic were not always moving together.
What was missing was alignment.
My career has taken me from airlines in the Middle East to Mayfair in London and the shoreline of Manly Beach in Sydney, Australia.
Across these environments, one truth remained constant. When positioning disconnects from operational reality, value weakens. When they align, performance strengthens.
I have led repositioning projects that strengthened rate, clarified value, sharpened narrative and rebuilt internal alignment.
What matters to me goes beyond presentation. It is the lived experience. It is the way a guest or customer feels welcomed. The energy of a space shaped with intention. The sense of ease that comes when every detail is considered.
Sun Maison was created from that belief.
It is not an agency.
It is a house of clarity, where brand is treated as structure, not decoration.
The sun represents clarity and energy. It brings what is hidden into light and exposes where alignment is needed.
Brand requires judgement, rigour, and care. It must be lived daily through leadership, culture, and behaviour.
Sun Maison was shaped inside operating businesses, not from the outside looking in.
I work closely with founders and executive teams to build brands that are aligned at the core and generous in how they show up in the world.
Sundip Mace
Founder
Structured. Intentional. Built to endure.
Previous Executive Leadership
Leadership across global luxury hospitality and premium lifestyle brands.
