After fifteen years in London’s luxury hotels, Sundip came home, caught the ferry to Manly and saw something the rest of the world hadn’t yet. Here was a story worth telling globally, sitting right on the water. As Director of Marketing at Manly Pacific, she led the rebrand that told it, taking the hotel from Novotel to MGallery and named among the world’s best by the Prix Versailles. Her strategy went beyond the hotel to put Manly itself on the map as a destination, and that same year Tripadvisor named Manly Beach the best beach in Australia. Guests felt the difference, and rate followed.

That’s the heart of Sun Maison. A brand advisory for places people want to belong to: hotels, resorts, members clubs, destinations and precincts that guests can feel before they arrive.

Sundip believes a brand isn’t a logo or a campaign. It’s what every person on the team says and does, every day. Give a place a voice that sounds like where it is and who it’s for, and guests will happily pay for it. Across her career, she has helped hotels lift rate by more than 150%.

Her twenty years span luxury hotels, airlines and lifestyle brands across London, the Middle East and Sydney: Starwood (W Hotels, The Park Tower Knightsbridge, Le Méridien Piccadilly), Gulf Air and Fiji Airways. As CMO of Florence Guild, she led the launch of The Sandstones Club by Florence Guild and the brand strategy for longevity wellness club Eir Liv before it opened.

She leads every engagement personally. She sets the direction, then brings in the right specialists, so the strategy isn’t just written down. It’s lived at every touchpoint. A qualified trainer, she also runs brand workshops that help teams understand what the brand stands for and bring it to life.

Sundip holds a Master of Business in International Marketing from UTS, a Certificate IV in Training and Assessment, the INSIDE LVMH Certificate and Dale Carnegie management training.

Born in England and raised in Australia, she lives in Sydney with her husband, their two boys and a fox red labrador.

Stop blanding. Start branding.