Services
Every property has a rate it should be earning.
We build the brand that justifies it.
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Brand Positioning & Rate Strategy
Where your brand sits in the market, what it should be charging, and why guests will pay it.
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Naming, Identity & Storytelling
The name, the story, the visual language. An identity that cannot be confused with anywhere else.
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Brand Launch & Channel Strategy
Brand launch, channel strategy and rate positioning that earns from opening.
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Content, Photography Direction & Digital Presence
Photography direction, tone of voice and digital presence rooted in where you are.
AI Visibility
Guests now ask AI where to stay, eat and drink. We check what AI says about you, who it recommends instead, and fix what’s missing. Most AI visibility work gets you found. We make sure you’re found for the right reasons.
AI Story Score™ · $1,500 per hotel
The full report: what AI says about you, what it gets wrong, who it recommends instead, and your top fixes.
AI Story Score™ Monthly · $950 a month, minimum three months
Includes your AI Story Score™ as month one, then monthly tracking and a progress report so you can see your visibility grow.
Story Fix Plan · from $9,500
We do the work: website copy, FAQs, Google profile, reviews plan and brand language.
All prices in Australian dollars.
Engagements
Brand Sprint
Four weeks to find your voice.
Positioning, naming and the identity framework everything else is built on. Includes an AI Story Score™, so your new story is built to be found. Not a moodboard, a foundation strong enough to hold a full repositioning, a launch, or years of ongoing work without cracking. From $12,000.
Full Repositioning
From the ground up, built to earn from day one.
Strategy, identity, launch and content, delivered as one engagement. Everything a property needs to go to market as the brand it should always have been, not the brand it settled for. Let’s talk.
Pre-Opening & Brand Launch
Fractional CMO
For new hotels and venues.
Positioning, naming, launch and channel strategy, built to earn from opening night, and to be found by AI from day one. Let’s talk.
For brands that don't want to slide back.
For properties that need a senior marketing mind without the full-time hire. Embedded, strategic and available when it matters most. From $3,000 a month.
Brand Longevity: A Guest Experience Workshop
Built to become culture, not stay a one-off.
Most businesses fix guest experience and brand standards once, after a bad review or a slipping RPS score, then let it slide again. This workshop is built differently, designed so the standards and habits it sets actually take hold as culture, sustaining the lift in RPS and rate long after the session ends. Built from the same Hotel Alignment Framework that has helped hotels lift rate by more than 150%. Sundip Mace leads every session personally, bringing a Master of Business in International Marketing, a Certificate IV in Training and Assessment, and Dale Carnegie management training, delivered with an energetic, motivational style that turns brand standards from a document nobody reads into something the team wants to live.
What it covers: where brand standards actually live day to day versus the guidelines nobody's opened since induction, a disconnect audit of brand promise against what guests are saying in reviews, reading RPS as a brand health signal, the five moments where standards and guest experience reinforce or contradict each other, and a 90-day action plan the team leaves with.
Half-day, in-person workshop. GM plus up to three department heads.
A hands-on working session, not a presentation. Leadership works through the disconnect audit together, tests it against your own reviews and standards in the room, and leaves with a 90-day action plan they built themselves, not one handed to them. Built for hospitality businesses that want clarity and a plan before deciding how far to take it.
For hospitality businesses ready to bring the whole team along.
Everything in the Leadership Workshop, plus a tailored all-staff session that takes the standards straight to the floor, the people actually shaping the guest experience day to day. This is where the shift in RPS and ADR really compounds, since it's not just leadership who understand the brand, it's everyone delivering it.
