My Hotels Group, London & Brighton
Boutique in scale. Uncompromising in conviction
Three hotels. Three distinct neighbourhoods. Bloomsbury's literary heritage. Chelsea's creative energy. Brighton's coastal irreverence.
Each one needed to belong somewhere. So we rooted them there. Partnerships with Artfinder, the Architectural Association and Bloomsbury Publishing Group gave each address genuine cultural weight. We installed the UK's first hotel rooftop beehive. Then we told the story. The press followed.
Three distinct personalities held together by one visual language — without flattening what made each one its own.
Client
New World Hospitality
Year
2014 - 2016
“Sundip has the ability to see what a property can become and the discipline to get it there. Working with her on the My Hotels rebrand was one of the most considered brand processes I’ve been part of. She understood what made each property distinct, rooted every decision in the character of its neighbourhood, and created a visual and brand language that allowed three very different hotels to coexist without losing their individuality.”
- Ben Ferrer,
Managing Director, My Hotels Group